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Innomedia Research, Inc. Food Consultants Our Consultants specialize in: Market Research/Management consulting Management training/ Employee training Marketing & Web consulting/Site evaluation Foodservice supply chain management Equipment leasing/Service contracts Bookkeeping and record preperation Trademark and Patent Law
More About InnoMedia Research... InnoMedia is a full service market research company specializing in market evaluation, product development and brand management research. Specific types of projects we conduct include: € Market evaluation: Market segmentation opportunity identification € Product development: Concept tests, product tests € Brand Management: Market segmentation positioning, customer satisfaction studies, loyalty program development, brand repositioning InnoMedia's client list includes such companies as Armstrong Flooring, Hallmark, Maytag, Burger King, Land O' Lakes, Oscar Mayer, McDonald's,Compaq, MidAmerican Energy, and the U.S. Postal Service.
Some example projects: InnoMedia recently conducted a multi-phase research project for a fast food company to develop concepts for making a difference with breakfast eaters. We were able to translate consumer research data about a routine activity, like breakfast, into powerful ideas able to shape a new strategic approach to the market. A project for the US Postal Service provided learning about the emotional needs and cultural values that shape the relationship consumers have with the mail delivered to the home. The learning was synthesized into a number of repetitive activities (called Jobs) which provide the real-world backdrop for using and getting value from mail. InnoMedia has conducted several large-scale research projects to provide a consumer basis for a greeting card manufacturer's strategic approach to the market. Recently, the emphasis has been on the role of traditional, store-bought cards in a market reeling from the influence of e-commerce and changes in cultural values. A recent study for an appliance manufacturer involved 4 appliance categories and over 2,500 consumers. InnoMedia convincingly showed the value consumers derive from new appliances, the extent to which needs are not being met, and what product and brand initiatives can ensure the company's positioning as a premier provider of appliance solutions for the home. We conducted a large survey of consumers and small businesses for a Midwest utility company to provide the basis for a strategic approach to an impending deregulated market situation. The consumer research produced powerful pictures of consumer need segments in a market that consumers take for granted and don't spend time thinking about.
InnoMedia recently conducted research to illuminate the route to market for a new consumer product targeted to kitchen remodelers.
Jan Steele is senior partner at InnoMedia. She is a seasoned market research professional with over 20 years of agency, corporate, and supplier experience. Prior to joining InnoMedia, Jan was a Research Manager at Hallmark Cards where she acted as the research liaison for Strategic Planning, Corporate Advertising, and the Season Greeting Card product line. Jan completed her MBA at the University of Evansville while working for Keller Crescent Company, a national advertising agency with such clients as Whirlpool, Magic Chef, and Kimball Piano and Organ. She has a BA degree at Indiana University. Contact Jan at:: innomedia@bellsouth.net JAN STEELE 561-835-1818
Points of Interest Aluminium is an excellent conductor of heat (for cookware,the best after copper). This means that heat spreads rapidly and uniformly through the whole pan, helping to cook efficiently and without 'hot spots'. It is, however, a soft, lightweight metal, prone to denting if knocked: this can lead to bowed bases and badly fitting lids. For best results, choose aluminium pans with a wall thickness of at least 2mm and, preferably, with a thick machined base in order to withstand the rigours of daily use.
Onestop's Merchant Marketing concepts for Restaurants and Food Serving Establishments
1. Restaurants could have programs to bring the tourist or pleased clients back as soon as possible. 2. Restaurants clients could to do testing of a favorite food of an establishment. 3. A coupon from the testing should give a user a discount for continued ordering within certain time periods to return. 4. Clients of the restaurant might be allowed agreed upon free advertising space on onestopwebservice.com with the clients or uses buy words previously used or for additional pay from commissions for added sales.
Interviewing for employees 5. Job description of: 24-36 hours per person so we might get higher quality people. They may have families and are willing to work because of our unique time concept. 6. Overqualified employees may be able to do more than one function when restaurant is busy. Such as today when a waiter was able to fill in on the food line. This could be part of the job description. a. Deli sales with Fax "order in" concept. b. Do we have take out or a delivery company? c. Food ordering d. Unit price e. Backup suppliers 7. If they cannot deliver in x days of notice We may want to rotate the suppliers or if on short notice one can deliver and the other cannot. 8. 2-3 days on repeat items. The repeat goods of 10 days or less is there a computer print out of this? 9. Price should be consistent with quality. 10. Quality, Need to rate on quality a must. 11. Neatness. Review bathrooms 12. Coffee poured and delivered to with bagels on each table. 13. Need to have specifications of service contracts or current people being used now. 14. Display: Juices, Dr. Browns, Special soups etc. Future Locations: 15. Needed to know how many square feet you needed for extra locations? Min-Max. a. Need to know how much per sq. foot build out allowance you are interested in getting? b. Could the store be used to market "overnight delivery" as a service to "Shut IN's" or people in other cities from the Internet web site c. If an arrangement could be set up with a gourmet supermarket competitively could this be used to get better scheduling on food needs?
